INITIAL FRANCHISE INFORMATION

Abrakadoodle Facts:

• Established:
  Since the late 1990's, Mary Rogers and Rosemarie Hartnett have been developing an idea for a wonderful art program for children. In 2002, they began testing the idea and curriculum by inviting children of various age groups to classes. Through these "test" classes, they refined and developed a model program known as "Abrakadoodle." In spring of 2003, in cooperation with the McLean Project for the Arts in McLean, Va., the first official Abrakadoodle classes were offered. These classes proved to be so popular that new classes were quickly added to accommodate the swelling "waiting" lists and parent demand. The Abrakadoodle program was at the same time expanding to additional sites including private schools, day care centers, public schools and other community locations.
  
  
• Began Franchising:
  In May 2003, Abrakadoodle began putting together the elements of a professionally run franchise operation. In February 2004, Abrakadoodle launched its franchise operation in Reston, Virginia and has grown across the country offering programs in more than 30 states. In 2008 Abrakadoodle launched its International Development Program.
  
  
• Founders:
  Mary C. Rogers, M.A. Ed., CEO, has over 25 years' experience in education, franchising and business development. She is also the co-founder of Computertots, the nation's leader in computer education for children which she grew to 150 U.S. franchises and licensing programs in eleven countries. Rogers cofounded Abrakadoodle in 2002. Abrakadoodle has received consistently high rating from Entrepreneur and other sources. In 2007, Rogers received the International Franchise Association's top honor for a female franchising executive - the Bonnie Levine Award. She has been featured in numerous articles, television segments and books as a franchising and education expert.
  
  Rosemarie Hartnett, President, has over twenty years experience in franchising and education. She developed training, support services and international development for Computertots. She also developed the international program for Tutor Time International. She has served as President for the Capital Area Franchise Association and is a present member of the International Franchise Association's Women's Committee. Today she leads Abrakadoodle's operations, franchising programs and franchise training and support programs. She is a frequent speaker on the topic of franchising.
  
  
• Experience:
  Abrakadoodle has an experienced and successful management team. This team brings expertise in many areas: education, art, franchising, business development, public relations, marketing, sales, training, building partnerships and more. With more than 100 cumulative years of experience in supplemental and enrichment education, the Abrakadoodle team is one of the country's top educational groups.